10 Signs You Need A Marketing Strategy and How To Get Back On Track

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10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. But, I’ve also noticed a consistent pattern of confusion about what a marketing strategy truly entails. Marketing strategy is a detailed plan designed by businesses to promote their product or service through different channels and […] How to Scale Your Business Upward Without Adding Overhead: Proven Strategy written by John Jantsch read more at Duct Tape Marketing Scaling is the business owner’s dream, but it doesn’t always work out the way they imagined…The reality is, growth and scale aren’t the same thing. A lot of times, you might be growing your business, seeing more revenue, and attracting more customers. Yet, instead of scaling upward, you’re scaling sideways. You’re running faster, spinning more plates, and despite the apparent growth, you’re working more and earning less. Does this resonate? If so keep reading.In order for you to actually start scaling your business upward without adding unnecessary overhead, you’ll need to first shift your mindset. You have to transition from being the doer to the orchestrator. Get out of the weeds, stop focusing solely on the tactics, stop trying to actually play all of the instruments and instead start conducting the orchestra.  How to Stop Scaling SidewaysIn the chaos of scaling, it’s easy to get stuck in the cycle of running as fast as you can and trying to balance acquiring new customers with retaining existing ones. Sideways scaling will quickly drain your resources and leave you feeling overwhelmed.So, how can you transition from being the doer to the orchestrator?Define Your Package The Price is RightBuild a Repeatable System for FulfillmentClimb the ‘Exit Ladder’1. Define Your PackageYou need a repeatable scope. Come up with a strategy or package that outlines what you do, how you do it, the expected results, and what it costs. This approach streamlines the process and sets clear expectations.  Sometimes our clients don’t know what they actually need and our job is to give them what they need and help them understand why they need it. So if you can develop your value offer or package, and share the exact steps with your potential clients the path to growth will be clear for them and you will start to attract more of the right type of clients.2. The Price is RightIt’s price which allows you to make the profit that you need to scale your business without adding overhead. When you have the right message and the right package, you attract the right clients who are willing to pay a premium because you have identified the problem that they are trying to solve.  A few tips to decide how you should price your services are to focus on the top 20% of your customers,  go for quality not quantity, and work backwards from your growth targets. Here are some more tips on how to better price your services. 3. Build a Repeatable System for FulfillmentThe third part of scaling upward without adding overhead is creating a repeatable system for fulfillment. Once you’ve sold the package at a premium price, you need a system for delivering that service in a repeatable way. This allows you to delegate certain tasks to third parties, partners, or freelancers without having to hire more employees.If you can successfully package your service, price it correctly, and develop a repeatable fulfillment system, you’re well on your way to scaling your business without adding overhead. How to Scale Your Agency or Practice Without Adding Overhead In 7 StepsTaking the time to invest in scaling your business can feel overwhelming. This workbook will break it all down for you in 7 easy steps that have helped our Duct Tape Marketing Certified Agencies grow and scale their business to 7, 8, 9 figures and beyond. Get the Steps 4. Climb the ‘Exit Ladder’This may all sound great, but you may be wondering how to put all this together and where you will find the time. Well, that’s where the concept of the “Exit Ladder” comes in. If you’re ever going to create this package and develop partners, you need to start removing yourself from certain parts of your business.The first step is to get out of the day-to-day admin work. There are people who would love to handle this for a fraction of what you can afford. Once you’ve done this, you can focus on creating a fulfillment system and developing partners.Remember, scaling your practice without adding overhead is possible you just have to have the right system in place. 

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